El Pollo Loco grills all of its chicken with fire. As in the one, the only... Fire (or Fuego to his friends).
ART DIRECTOR: Phil Lee
CREATIVE DIRECTOR: Chris Toffoli
DIRECTOR: David Shafei
Outside the scope of work, my partner and I pitched a game where, rather than offer coupons, we invited people to enter into a staring contest with the flame himself. The longer you hang, the better the prize you win. The game tracks the distance between your eyelids, similar to a Snapchat filter. So keep your eyes open and don't listen to Fire as he relentlessly taunts you, hoping you'll blink.